Overview

Advertising in Evexus provides opportunities for Exhibitors and Sponsors to promote their offerings and allows Event Organisers to sell Advertising opportunities as part of the Event.

Advertising is offered within Evexus to provide contextual advertising through selected pages on the platform.

Task

Create, edit and manage Advertisements. 

Pre-requisites

• Created a Tenant

• Created an Event

Configuring Advertisements

It is possible to prepare multiple Advertisements for display, setting them to Disabled will hide them from Users but keep these ready for later enablement.

All images can be any size JPG or PNG, although we recommend the following:

Notes

• Advertisements should be readable on large screens and mobile devices. Using tiny fonts will not be suitable for mobile viewers

• Links for clicking through home page ads are not available

Home Page Takeover 

When a user first visits the home page, they are shown a full-screen advertisement.

You are only able to have 1 image per day on as the Home Page Takeover Image. If you require different images for different days, these will need to be setup separately then enabled/disabled on the specific days you require them to show. 

Instructions: 

1. Access the functionality via the 'Marketing' module, then "Advertisements" which is found via the black navigational bar on the left-hand side of the platform.

2. From this page, click "Create Advertisement" which will then bring you to the next page where you can now create your new Advertisement.

3. Within this page, you can now input the details for your Advertisement. Please ensure you are completing all mandatory fields. 

   • Name - mandatory field

   • Location - mandatory field

     • Choose: Home Page Takeover

   • Choose Event - If you have more than 1 Event, the Event will default to your default Event which is setup in Events. (Please refer to the bottom of this document with more information about default events)

   • Choose Days - Not Relevant

   • Choose Themes - select all Themes this is relevant to

   • Images - mandatory field

     • Upload an image to be used as the advertisement.

Website, Call to Action and Lead Capture is not required for Home Page Takeover.

This type of Advertisement is an image which displays over the screen. 

• Status

  • Enabled or Disabled

    • Select the current status

4. Once you have completed all mandatory and relevant fields, you can now Submit or Save and Add Another. 

Footer 

This Advertisements adds an image to the footer of the event. When an additional image is added, this will show on the left hand side of the footer, and the event logo image will show in the middle of the footer. The Evexus team will be required to be notified in order to hide the event logo image in the footer as this is done via CSS. 

Event Feature of "Text Only Footer" needs to be disabled for the image to show within the Footer. 

Please refer to this document for instructions around how to enable/disable Event Features: About: Event Features

You can only add in 1 additional image in the footer per Event. If you require more than 1 image, we would suggest creating 1 image with multiple logos or images to then upload to the platform. 

Instructions: 

1. Access the functionality via the 'Marketing' module, then "Advertisements" which is found via the black navigational bar on the left-hand side of the platform.

2. From this page, click "Create Advertisement" which will then bring you to the next page where you can now create your new Advertisement.

3. Within this page, you can now input the details for your Advertisement. Please ensure you are completing all mandatory fields. 

   • Name - mandatory field

   • Location - mandatory field

     • Choose: Footer

   • Choose Event - if you have more than 1 Event, the Event will default to your default Event which is setup in Events.(Please refer to the bottom of this document with more information about default events)

   • Choose Days - this can be left blank as this does not function with this type of Advertisement. 

   • Choose Themes - this can be left blank as this does not function with this type of Advertisement. 

   • Images - mandatory field

     • Upload an image to be used as the advertisement.

Website, Call to Action and Lead Capture is not required for Page Footer Advertisements as this is a Footer Image. 

• Status

  • Enabled or Disabled

    • Select the current status

4. Once you have completed all mandatory and relevant fields, you can now Submit or Save and Add Another. 

Theme Page Takeover

When a user visits a theme page, an advertisement is shown as a full-screen takeover.

Instructions: 

1. Access the functionality via the 'Marketing' module, then "Advertisements" which is found via the black navigational bar on the left-hand side of the platform.

2. From this page, click "Create Advertisement" which will then bring you to the next page where you can now create your new Advertisement.

3. Within this page, you can now input the details for your Advertisement. Please ensure you are completing all mandatory fields. 

   • Name - mandatory field

   • Location - mandatory field

     • Choose: Theme Page Takeover

   • Choose Event - if you have more than 1 Event, the Event will default to your default Event which is setup in Events.(Please refer to the bottom of this document with more information about default events)

   • Choose Days - If you require different takeovers for different days, there is where you would set this up. 

   • Choose Themes - mandatory field (select all Themes this is relevant to) 

   • Images - mandatory field

     • Upload an image to be used as the advertisement.

Website, Call to Action and Lead Capture is not required for Theme Page Takeover.

This type of Advertisement is an image which displays over the screen. 

• Status

  • Enabled or Disabled

    • Select the current status

1. Once you have completed all mandatory and relevant fields, you can now Submit or Save and Add Another. 

Live Stream Page

Advertisements are displayed below the live stream video player. These Advertisements are allocated to the Live Steam Room and are not able to be allocated to a specific Session. You can upload multiple Advertisements in the Platform for each Room, these will rotate every 7 minutes. 

These advertisements can be configured in one of three ways;

1. a non-interactive banner

2. an interactive banner where users can click the image and/or button to visit a URL

3. a lead capture where users can click the image and/or button and their details are automatically collected as a lead

Instructions: 

1. Access the functionality via the 'Marketing' module, then "Advertisements" which is found via the black navigational bar on the left-hand side of the platform.

2. From this page, click "Create Advertisement" which will then bring you to the next page where you can now create your new Advertisement.

3. Within this page, you can now input the details for your Advertisement. Please ensure you are completing all mandatory fields. 

   • Name - mandatory field

   • Location - mandatory field

     • Choose: Live Stream Page

   • Choose Event - if you have more than 1 Event, the Event will default to your default Event which is setup in Events.(Please refer to the bottom of this document with more information about default events)

   • Choose Days - mandatory field

   • Do not choose a Theme.

   • Images - mandatory field

     • Upload an image to be used as the advertisement.

There is no functionality to have both website and lead capture for Live Steam Advertisements. You have the option to use either Website or Lead Capture. Please see below for further instructions on how to set up these sections and what fields are mandatory for each of these options. 

Website Mandatory Fields

Lead Capture Mandatory Fields

1. Once you have completed all mandatory and relevant fields, you can now Submit or Save and Add Another. 

*Further information around lead capture for Sponsors 

• The lead capture button on the booths have the option to add a note so this may be a way for you to identify which are from the livestream and which are from the booth but if someone doesn't submit anything in this text box, it will come through blank as it's not mandatory. 

• If Users submit a lead through the livestream, and then a lead through the sponsor booth, the notes they input in the lead from the sponsor booth, gets added into their lead. 

Default Events

You can see which of your events are set as the default by this URL slug: "/admin/events"

As you can see, this event is Default "True" which means this has been set as the default. 

If you need to update these settings, click the blue pencil to the right of your event as per above image and scroll down until you get to the below settings, and unable the Default setting. Once you have update this, ensure you scroll to the very bottom of the place and click submit.

Outcome

Once complete, you will have your Sponsor, Exhibitor or Event Advertisements showing within your platform.